Benefits of Social media optimization in digital marketing strategy

As we know Social Media Optimization is about utilizing the users of social networks such as Reddit, Facebook, Tumblr, Twitter, YouTube, LinkedIn, Pinterest, Instagram and Google+ to rank pages in the search engine. The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines, and more frequently included in relevant posts on blogs, podcasts, and vlogs.

     Since the mobile revolution, today 35% of the world population uses social media. Therefore any business investing in products or services in a niche or mass-market category cannot ignore the influence of social media as 35% of the world population share about their day to day moments. So to have a virtual introduction of their products or services or to promote their business the best platform will be social media where billions of people come online. Social Media Today claims that social media marketing aims to build a brand and improve the exposure of a brand by building relationships and engaging with potential clients. So

social networks are one of the world's fastest-growing markets. That argument seems to be often tossed around with something relevant to internet marketing these days. It's certainly time to invest in social media.

Sites for social media and social networking

As with content marketing, there are numerous digital media and social networking sites due to the continuous development of the internet marketing industry, all of which have a unique characteristic and intent. Here are a few social network examples.

Facebook: With 1.55 billion active monthly users, it is the biggest and probably the most powerful social network in the world. Regardless of whether you're a large multinational or a start-up, you need to be on Facebook to start engaging with your customers.

Twitter: It's a ' microblogging ' system that enables you to send and receive tweets. Tweets can last up to 140 characters and may include links to relevant websites and resources. Twitter is a perfect online marketing tool for businesses that want to reach out to people.

Instagram: A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. So it's a visual network designed to publish, share, comment and engage customers through digital media.

LinkedIn: Manage your identity at work. Create and connect with your network of professionals. Knowledge, perspectives, and resources to connect. So it is considered as a professional social networking site.    

Google+, Twitter, Foursquare, reddit  and  Pinterest are other sites on the social network and many more that generate billions of views on a single day.

Benefits of Social media marketing

Social media where billions of views are generated in a single day has been associated with a missing link connecting to customers. So connecting to a consumer through a media has countless benefits associated with it and here are few facts

Social media marketing increases brand awareness. 78 % of small businesses use social media to attract new customers. Furthermore, 33% of customers have identified social media as to how they identify new brands products and services.

Marketing in social media helps validate the brand. The participation of business in social media shows customers that their brand is involved and focused on successful contact with consumers.63% of customers searching for online businesses are more likely to use those with an insightful presence in the social media.

Marketing in social media has the power to increase customer loyalty. According to a study, the brand with a mass social media presence likely to create hype over a product and can influence it's followers to recommend for others.

          Therefore judging by its facts and the platform associated with it that generates billion-plus views it is safe to say that social media optimization is more than relevant in digital marketing strategy.